> ## Documentation Index > Fetch the complete documentation index at: https://docs.salesfinity.ai/llms.txt > Use this file to discover all available pages before exploring further. # Frameworks for before and after a call > Five emails that work with your dials: The Heads-Up, The Double Tap, The Recap, The Right Person and The Not Now. Most email advice treats email as the whole play. On a team that calls, the best emails are the ones wrapped around a dial: one that makes the call expected, one that follows a missed call while your name is still on their phone, and one that turns what was said into the next step. Read [how placeholders work](/sequencer/email-frameworks#placeholders) before you paste one into a step. Text in square brackets is for a person to write. ## The Heads-Up **Use it when** you are about to call someone cold and want the call to feel expected. **Step type:** **Email**, placed one day before a **Call** step. **The shape** 1. Why them, in one line. 2. That you will call, and roughly when. 3. A way out, so it reads as a courtesy and not a threat. ```text theme={"system"} Subject: calling you tomorrow Hi {{first_name}}, I work with [their role] on [the problem], and {{company}} looked like a fit. I'll try you by phone tomorrow. It will take two minutes to know if it's worth a longer talk. If email is easier, just reply here. [Your name] ``` **Why it works.** A cold call is easier to take when the name on the screen is one they have seen. It also gives the rep an honest opener: "I sent you a note yesterday." **Make it yours** * Put a note on the call step that follows: "Reference the heads-up email." * Don't promise a time you can't keep. "Tomorrow" is enough. ## The Double Tap **Use it when** you called and didn't reach them. Send it within minutes, while the missed call or voicemail is still fresh. **Step type:** **Email (you send it)**, set to **Right after the previous step**, straight after a **Call** step. It lands in your **Tasks** as soon as you log the call. **The shape** 1. You just called. 2. The one reason, in a sentence. 3. A question they can answer without calling back. ```text theme={"system"} Subject: just tried you Hi {{first_name}}, I just called and missed you. The short version: [the one reason you are reaching out, in a sentence]. Is that worth five minutes this week, or is it the wrong time? [Your name] ``` **Why it works.** Two touches minutes apart read as a person trying to reach them, not a campaign. The email does the job of a callback they were never going to make. **Make it yours** * If you got through, skip the task, or send [The Recap](#the-recap) instead. * If you left a voicemail, start with "I just left you a voicemail" so the two line up. ## The Recap **Use it when** you had a real conversation and want what was said in writing. **Step type:** **Email (you send it)**, right after the call. **The shape** 1. What you heard, in their words. 2. What you agreed. 3. The next step, with a date. ```text theme={"system"} Subject: what we covered Hi {{first_name}}, Thanks for the time just now. What I heard: - [Their situation, in their words] - [The thing they want to fix] We agreed [the next step] on [date]. Did I get that right? [Your name] ``` **Why it works.** People hold themselves to what they have seen in writing. "Did I get that right?" invites a correction now, instead of a no-show later. **Make it yours** * Use their words, not yours. If they said "our reps are drowning", write that. * If your team uses [Live Assist](/live-assist/overview), the recap on the Live Assist card lists what came up on the call. Write the email from it while it is still on screen. ## The Right Person **Use it when** someone told you "that's not my area", or a contact has gone quiet and you suspect you have the wrong person. **Step type:** **Email (you send it)**. **The shape** 1. Say plainly that you may have the wrong person. 2. What you are trying to solve, in one line. 3. Ask who owns it. ```text theme={"system"} Subject: wrong person? Hi {{first_name}}, I may be asking the wrong person. I'm trying to reach whoever owns [the problem] at {{company}}. Who would that be? [Your name] ``` **Why it works.** It costs the reader nothing to answer, and it takes the pressure off them. A name from inside the company also makes your next email the warmest one you will send. **Make it yours** * When they name someone, open your email to that person with the referral: "\[Name] on your team pointed me to you." * If a call ended this way, you already have the name. Log the call, then enroll the new contact. ## The Not Now **Use it when** a prospect said "not now" and gave you a time: next quarter, after the launch, when the new VP starts. **Step type:** **Email (you send it)**, on the date they named. **The shape** 1. Remind them what they said, and when. 2. One thing that has changed since, if anything has. 3. Ask whether the timing still holds. ```text theme={"system"} Subject: you said [month] Hi {{first_name}}, When we spoke in [month], you said to come back after [the thing they were waiting for]. [One line on what has changed since, on your side or theirs.] Is now a better time, or should I try again later? [Your name] ``` **Why it works.** You did what they asked, on the date they asked for. That is rare enough to be noticed. **Make it yours** * Write down their exact words at the time. A [call note](/calls/call-history) or the [Nurture AI](/calls/nurture-ai) follow-up date is where to look. * If nothing has changed, cut the middle line. A short honest email beats a padded one. ## Next steps The Nudge, The New Angle, The Clean Exit, The No-Show Rescue and The Second Look. Full sequences that chain these frameworks with call steps. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.