> ## Documentation Index
> Fetch the complete documentation index at: https://docs.salesfinity.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Follow-up and closing frameworks

> Five emails for the middle and end of a sequence: The Nudge, The New Angle, The Clean Exit, The No-Show Rescue and The Second Look.

A sequence is more than its first email. A good follow-up gives the reader a new reason to
answer, or makes it easy to say no. These five frameworks cover the rest of the sequence.

Read [how placeholders work](/sequencer/email-frameworks#placeholders) before you paste one into a
step. Text in square brackets is for a person to write.

## The Nudge

**Use it when** your last email got no reply and you want it back at the top of their inbox.

**Step type:** **Email**. Leave **Start a new email thread** off, so it sends as a reply to your
previous email and the prospect sees one conversation.

**The shape**

1. One short line that adds something new.
2. The same question as before, shorter.

```text theme={"system"}
Hi {{first_name}},

One thing I left out: [a new fact, example or reason, in one line].

Still worth a quick conversation?

[Your name]
```

**Why it works.** It is a reply, so your first email comes with it and they don't have to
remember who you are. The new line gives them a reason to answer that they didn't have before.

**Make it yours**

* An email step that sends as a reply does not use its own subject. You only need the body.
* Don't write "just bumping this" or "any thoughts?". A nudge with nothing new in it is a
  reminder that they ignored you.

## The New Angle

**Use it when** the first problem you led with didn't land, and you have a second one.

**Step type:** **Email**. Turn on **Start a new email thread** so it gets its own subject.

**The shape**

1. Drop the first topic in a line.
2. A different problem, for the same reader.
3. A question.

```text theme={"system"}
Subject: different question

Hi {{first_name}},

Maybe [the first problem] isn't the issue at {{company}}.

The other thing I hear from [their role] is [a second problem].

Is that closer to it?

[Your name]
```

**Why it works.** Silence often means "that isn't my problem", not "go away". A second problem
gives you a second chance without repeating yourself.

**Make it yours**

* Choose a problem that leads to the same conversation. You are changing the door, not the room.
* Two angles are plenty. A third starts to look like guessing.

## The Clean Exit

**Use it when** it is the last email of the sequence.

**Step type:** **Email**.

**The shape**

1. Say this is your last note.
2. Assume the best reason for their silence.
3. Leave one easy way back.

```text theme={"system"}
Hi {{first_name}},

This is my last note, so I'm not cluttering your inbox.

I'll assume the timing is off, not the idea.

If [the problem] becomes a priority at {{company}}, reply here and I'll pick it up.

[Your name]
```

**Why it works.** It gives the reader a graceful out, which is easier to answer than another ask.
It also ends things on a note you can come back from.

**Make it yours**

* No guilt. Leave out "I've tried to reach you five times".
* If they reply "not now", you have a date to work with. See
  [The Not Now](/sequencer/frameworks-around-the-call#the-not-now).

## The No-Show Rescue

**Use it when** a prospect booked a meeting and didn't turn up.

**Step type:** **Email (you send it)**, within minutes of the missed meeting.

**The shape**

1. Name what happened, with no blame.
2. Offer two new times.
3. Offer an out.

```text theme={"system"}
Subject: missed you today

Hi {{first_name}},

I had us down for [time] today. Things come up.

Would [option one] or [option two] work instead?

If the timing has changed on your side, tell me and I'll stop chasing.

[Your name]
```

**Why it works.** A no-show is often a calendar problem, not a change of heart. A fast, relaxed
note catches them while the slot is still on their mind.

**Make it yours**

* Call once before you send it. A no-show who picks up two minutes late often takes the meeting
  right there.
* Two specific times beat "let me know what works".

## The Second Look

**Use it when** you are going back to an old opportunity, a closed-lost deal or a lead that went
cold months ago.

**Step type:** **Email (you send it)**.

**The shape**

1. When you last spoke, and how it ended.
2. What has changed since: on your side, or theirs.
3. Ask whether it is worth another look.

```text theme={"system"}
Subject: since we last spoke

Hi {{first_name}},

We spoke in [month], and it ended with [how it ended: wrong time, went with another option].

Since then, [what has changed: a new capability, a change at their company, a new leader].

Is it worth a second look, or still not a fit?

[Your name]
```

**Why it works.** You are not starting from zero, and you show you remember why it stopped. The
change is your reason for writing, so it doesn't read as "just checking in".

**Make it yours**

* If nothing has changed, don't send it. Wait until something has.
* New sequences can start from the **Re-engage** starting point: four steps over 21 days. See
  [Cold email playbooks](/sequencer/email-playbooks#re-engage-an-old-conversation).

## Next steps

<CardGroup cols={2}>
  <Card title="Cold email playbooks" icon="list-check" href="/sequencer/email-playbooks">
    Full sequences that chain these frameworks with call steps.
  </Card>

  <Card title="Build a sequence" icon="diagram-next" href="/sequencer/sequences-and-steps">
    Steps, timing, threads and reply actions.
  </Card>
</CardGroup>


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