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Every reply to a sequence email lands in one Inbox, sorted by what the prospect meant. When someone is interested, a drafted answer is waiting for you to edit and send. Each kind of reply also does the right thing to the sequence on its own. An out-of-office pauses it, a “not interested” ends it, and an unsubscribe makes sure no sequence emails that person again. The Sequencer is in early access, on Enterprise, Enterprise+ and Admin seats for teams in the early access program.

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What each reply does

Replies come in through the sequence’s mailboxes, are matched to the person’s enrollment, and land in the Inbox. Each one is sorted into a category: When they reply is a setting on each sequence: Stop the sequence, Pause for a few days, or Keep going. It applies to every reply, from the prospect or from a colleague on the thread. Your team’s rules of engagement run after it. A reply to a sequence that already finished still lands in the Inbox, but changes nothing.

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Add your own reply labels

Under Sequencer settings › Your own reply labels, add labels of your own. Each one has a name and a description, for example:
  • Name: Wants pricing
  • Description: They asked what it costs, or about plans and discounts.
A reply can match your labels as well as its built-in category. You cannot edit the built-in categories, because the Sequencer acts on them. A label does something only when a reaction in your rules of engagement uses the a reply matched one of your labels outcome. For example: when a reply matches Wants pricing, create a task for the rep.

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Keep people off your list: the do-not-contact list

Settings › Do-not-contact list holds emails, domains and phone numbers that are never enrolled. A sequence will not email them even if they were added after the person was enrolled. In the enrollment preview, they show as On the do-not-contact list.
Enter the bare domain. www.example.com blocks only that exact host, not the rest of example.com.
Each entry has a reason: Unsubscribed, Bounced, Complained, Manual or Do not contact. Salesfinity adds entries on its own when a prospect unsubscribes (by link or by reply), when an email bounces, and when a call is logged as do not call again, which adds the dialed number. Import adds up to 1,000 entries at a time. A sequence with Skip the unsubscribe footer on ignores unsubscribed and manual entries. It still never emails an address that bounced, complained or is marked do not contact.
Removing an entry added by an unsubscribe or a complaint lets you reach someone who asked not to be contacted. Only do it if you are sure it was added by mistake.

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Send drafted replies automatically

When a prospect replies as interested, asks for a meeting, or the reply cannot be read clearly, Salesfinity drafts an answer in the Inbox for you to edit and send. Send drafted replies automatically lets your team release those drafts on a timer. A draft that nobody sends, edits or discards before the wait is over sends itself. It is off until the team owner or an admin turns it on under Sequencer settings.

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What auto-send never does

Out-of-office replies, automatic replies, unsubscribe requests, wrong-person replies and anything that could not be read clearly are never answered automatically. If the reply reader is down, every reply counts as unclear, so an outage sends nothing.
A draft is only set to send when the reply was read with at least 80% confidence, and the draft was not flagged as needing a person.
The timer stops for good if anyone edits the draft, if auto-send is turned off, or if the day’s limit is reached. A person can still send it from the Inbox.
If the prospect writes again before the draft goes, the draft is withdrawn, not sent.
A reply is drafted only while the person’s sequence is still live. With Stop the sequence (the default), an interested or meeting reply finishes the sequence, so usually no draft is written. Use Pause for a few days or Keep going on sequences where you want drafted replies.
Reply categories are interested, meeting_request, not_interested, out_of_office, wrong_person, unsubscribe_request, auto_reply and unknown. When they reply is primary_reply_action (finish, pause, continue), with primary_reply_pause_duration in seconds. See the Sequencer API quickstart.

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Next steps

Set rules of engagement

Decide what a reply, meeting or label does next.

Work your tasks

Calls, emails and to-dos, in one list.

Fix reply problems

A reply did not change anything? Start here.